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		  <center><img src="http://ecx.images-amazon.com/images/I/41HD-F4jPzL.jpg"/><br/><a href="http://www.amzn.com/B004HYG9Y6?tag=comal-20" rel="nofollow"><img src="http://2.bp.blogspot.com/-ZOmwrpXO1f4/Uab40TweW1I/AAAAAAAAC9s/qMeQag3NrlI/s1600/view.png"></a></center>
  
  




<h2>Product Description</h2>
<p>Sony BRAVIA KDL55EX720 55-Inch 1080p 120 Hz 3D LED HDTV, Black</p>

<br/>
  
  <h2>Product Details</h2>
  <ul>
<li>Amazon Sales Rank: #49042 in Home Theater
</li>
<li>Size: 55-Inch</li>
<li>Color: Black</li>
<li>Brand: Sony</li>
<li>Model: KDL55EX720</li>
<li>Dimensions: 30.75" h x
  50.00" w x
  1.62" l, 
  44.50 pounds
  </li>
<li>Native resolution: 1920 x 1080</li>
<li>Display size: 55</li>
</ul>
<h2>Features</h2>
<ul>
<li>55-inch display with full 3D HD (1080p) picture quality (1920 x 1080 native panel resolution)</li>
<li>LED backlighting for incredible contrast, slim design, and energy efficiency</li>
<li>Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture</li>
<li>Internet TV for wide variety of streaming media and other Internet content</li>
<li>Experience smooth motion detail and clarity with Motionflow 240 technology</li>
</ul>

<br/>

<h2>Customer Reviews</h2>
<p>Most helpful customer reviews</p>
<p>264 of 280 people found the following review helpful.<br>
<span class="reviewtitle"><img height="11" width="56" name="pngImage" style="margin-left:0px;margin-right:10px;" class="custReviewStars" src="http://images.amazon.com/images/G/01/associates/network/star40_tpng.png" alt="4">Sony Bravia KDL-32EX720</span>
<br>
<span>By Ninjawithagun</span>
<br>I recently purchased the Sony Bravia EX720 from a local electronics store (and not Amazon, since I prefer to make large electronic purchases locally in the event I need to quickly return and exchange a defective item).  Overall, the TV is good, but not great.  Here is a quick down and dirty list of "in my opinion (IMO)" pros and cons:<br /><br />Pros:<br /><br />- High quality LED side-lit LCD screen<br />- True 1080P 3D and Hi-definition capable, but with some limitations<br />- Colors and contrast are vibrant, once you take the time to manually adjust the picture settings<br />- Built-in 3D transmitter; no need to buy the external transmitter which saves you about $35<br />- 3D effects are very good overall, but best results can only be attained by watching 3D Blu Ray movies<br />- Artifical 3D option in the 3D options works decently and provides an alternative to playing PC games in 3D without having to use the NVidia 3D Vision or 3DTV Play drivers; this allows you to maintain up to 60fps frame rates without have to revert to a 24hz (24fps) refresh rate<br />- No 3D ghosting evident, but you may need to make manual adjustments to the depth effect - I needed to do this<br />- 4 x HDMI 1.4 ports<br />- Internet capable right out of the box<br />- Swivel and 6 degree backward tilt adjustable<br />- Directly compatible with the Sony PS3 (shouldn't be a surprise since it is a Sony TV)<br />- TV firmware can be updated, but does require internet connectivity<br />- Weight of TV is 25lbs - very light and easy to move or mount on wall without worry of mounting screws tearing out of the studs in the wall!<br />- Shortcut keys on the Remote are very convenient and will save you time from having to dig down into the sub-menus everytime just to make adjustments to certain functions<br /><br />Cons:<br /><br />- NOT a 240hz 3D TV; Sony.com website lists the specifications for this model as "120hz" refresh rate (AMAZON NEEDS TO FIX THE LISTED DESCRIPTION FOR THIS TV NOW!)<br />- Had to contact Sony customer support directly to verify which Sony 3D glasses model is compatible with the KDL-32EX720; their website did not provide this information; confirmed with the tech rep that the TDGBR100/B version is compatible with the KDL-32EX720; important to note the "B"  Think of it as the "B" represents "Bravia" :)<br />- 3D viewing @ 1080P limited to only 24hz and 30hz??  24hz = 24fps & 30hz = 30fps  That's not a problem for watching 3D Blu Ray movies (or watching converted 2D movies into 3D), but is not acceptable if you want to play computer games on this TV; part of the reason why I bought it<br />- Takes a few hours to manually adjust the picture just the way you want it; you will need to go into the "Advanced Settings" to change things like White Balance, Black Level correction, Edge enhancement, etc.<br />- Priced a bit high for not having 3D glasses included or a 240hz refresh rate; WARNING! The glasses cost $150 separately O.o<br />- Power cord is hard-wired into the TV; would have preferred a universal power cord solution so that it could be replaced easily should it get damaged<br />- Remote control is a bit clunky and large and does not provide universal remote functionality as it only allows for control of the TV; unlike other remotes that allow you to conrol several devices - a universal remote function would have been nice for me because I could have used the remote to control both the TV and my Sony PS3; not sure why Sony would not allow for this other than to make more money from their customers...no way!  lol<br /><br />BOTTOMLINE:<br /><br />Depending on your intentions of what the primary use of this TV is/are will ultimately determine your final decision to buy it or not.  If you plan to watch regular and 3D Blu Ray movies and like the convenience of the integrated internet functionality, then this TV is a good choice, albeit a bit expensive when considering you have to pay $150 more for the 3D glasses.  The picture quality when watching Blu Ray movies is excellent and there are lots of options to configure the picture appearance according to your specific tastes/preferences.  Think of it as adjusting the driver's seat on a brand new car that you are thinking of buying.  You really don't know exactly the right settings until you have had it for a while, but when you do figure it out, the ride was well worth the wait.<br /><br />I would NOT recommend you buy this TV if you plan to do serious 3D computer gaming on it.  I highly recommend you wait for the new 27" and larger "true" 120hz 3D monitors coming out later this year.  Because of the limitations of the frame rates when using 3D mode on this TV, I've decided to keep my Alienware OptX AW2310 3D computer monitor so that I can get the best 3D experience while PC gaming.<br /><br />To those who are a bit more serious about there hardware and do not want to compromise, I would highly recommend you wait to buy the 240hz or 480hz version of this TV (not yet released) and maybe even wait for HDMI 1.5 which is rumored to support 3D (stereo) 1080P @ 60hz :)<br /><br />Overall, the Sony Bravia KDL-32EX720 is a very good, but not great 3D TV that seems to be the "Jack of All", but the "Master of None".</p>
<p>93 of 98 people found the following review helpful.<br>
<span class="reviewtitle"><img height="11" width="56" name="pngImage" style="margin-left:0px;margin-right:10px;" class="custReviewStars" src="http://images.amazon.com/images/G/01/associates/network/star50_tpng.png" alt="5">Review from a not-really-super-techy guy</span>
<br>
<span>By abe</span>
<br>*UPDATE* May 19, 2011<br />I've had this TV for over a month now, and just wanted to provide an update:<br /><br />Picture: CUSTOM SETTINGS! Out-of-the-box, the picture isn't the best quality. There is some graininess, a noticeable soap opera effect and some blockiness with moving pictures. EVERY owner should calibrate the settings to their liking. Also, it's very important to turn off the ECO sensor -- your TV will be much, much brighter. I followed the custom settings on flatpanelshd.com, where the reviewer tweaked the settings for best picture output, down to advanced settings like B-Gain and R-Gain. From there I messed around with the other settings until I found a picture I'm very happy with.<br /><br />Comparison: Two of my friends bought a 55-inch LG LW5600 and I've spent a good time watching their TVs. The LG uses passive 3D so the glasses are super cheap and comfortable -- I hate to say it, but the 3D on that TV probably looks better overall. They also brag about an 8 million to 1 contrast ratio whereas the Sony EX720 is 2 million to 1. What that means is the LG has a brighter range of vivid colors. BUT after tweaking my settings, I was able to get comparable color results AND the picture on the Sony is noticeably clearer -- you couldn't get a soap opera effect on the LG if you tried. The MotionFlow 240 actually seems to make a difference as I can see wrinkles on The Most Interesting Man in the World's face that I couldn't see on the LG. Plus the LG had a lot of choppiness when watching sports, it might have been the cable or the TV's 120hz processor.<br /><br />Still a five-star rating for a clearer picture than the LG and enhanced picture with tweaked settings. Original review below.<br /><br />*From April*<br />Picture: Very good. Granted I was watching a 37-inch LCD that was almost six years old, so even watching a crayon drawing on wax paper would be an upgrade. But I watched ESPN HD, Avatar HD in HBO and a bunch of other random things. There was no noticeable clouding (blobs of light on the screen) at all. I was pleasantly surprised that there really wasn't a soap opera effect on the movies and shows I watched.<br /><br />More Picture: It's true that this isn't a "true" 240hz TV. It's marketed as a MotionFlow 240hz, which basically means that it's 120hz but has some sort of technology that Sony made up to "bring the frame rate up to 240hz." That being said, I probably wouldn't be able to notice the difference between 120 and 240hz anyway. I do wish the picture was a little bit brighter, but it's super easy to adjust the settings. Also, the black levels weren't as black as I'd like. When watching a show with a lot of black screen, it still looks a little gray compared to the black frame lining the TV.<br /><br />Sound: GREAT. You know how sometimes you're watching a DVD or a TV show and the music and background noises are super loud and the voices and dialogue are super quiet, and then you have to turn up the volume to hear the dialogue, but then quickly turn it back down because some booming music scares the crap out of you? Not so with this TV. Apparently it's got some technology that detects dialog and will automatically soften the background sound and amplify the voices. Plus, when you change the sound setting to "S-Force Front Surround," there really is a noticeable difference in the quality, the sound does seem to echo more under this setting.<br /><br />3D: Suh-weeeeet! Ok, there are definite cross-talk issues -- which is a term I learned by reading a bunch of reviews. You will see double images at certain points, but EVERY TV review I read suffers from this issue because it's a new technology. My DirecTV offered four 3D channels, one was a nature show channel that rotates shows about dinosaurs, ocean life, and space stuff. I spent four hours straight watching this channel and now know a bunch of random facts about dinosaurs, ocean life and space stuff. I invited three people over and the four of us watched this channel for hours. There were parts of the ocean documentary where schools of fish looked like they were a few feet out of the screen. And a freaking Brontosaurus totally peered into my living room -- I wanted to pet him. Even on large landscape pans, the depth perception was amazing.<br /><br />Remote: Effin' BRILLIANT. I don't know why, but instantaneous response from the remote made me pretty damn happy. I had Time Warner Cable TV before, and it would do some crap where you'd be pressing the remote buttons and nothing would happen, and then like 15 seconds later everything you pushed would happen at once. DirecTV is better but would still lag sometimes. But this TV and it's default remote are like sweet lovers that orgasm at the same time. There is no lag time and the interface screen is ridiculously simple to use and navigate -- even for not-really-super-techy-guys.<br /><br />Interface and Settings: Awesome. Navigating the settings is intuitive and simple -- it looks a lot like the PS3 interface. Everything's is laid out in Layman's terms and spelled out so clearly that even A GIRL would have no problems using it. There's even little features like naming the different display inputs AND ADDING AN ICON TO THEM?? So now when I change Display modes between DVD, DirecTV and Xbox, it very coolly displays those titles on the screen, AND HAS THE ICON I PICKED NEXT TO THEM! W00T! And changing the settings is cake. You can go directly into many of the main settings (like display, sound, etc) directly from the show you're watching instead of going into the menu.<br /><br />Wireless and Internet Apps: This does NOT come in with built-in WiFi, but I plugged it directly into my router with a network cable. Done dada. I was getting good connection speeds with Youtube, Qriocity and Hulu. My only complaint is that it probably takes a little getting used to spell anything out -- kind of a weird alphanumeric style that you'd get when you spell something out using a numeric phone keypad.</p>
<p>119 of 128 people found the following review helpful.<br>
<span class="reviewtitle"><img height="11" width="56" name="pngImage" style="margin-left:0px;margin-right:10px;" class="custReviewStars" src="http://images.amazon.com/images/G/01/associates/network/star30_tpng.png" alt="3">Decent 2d TV neither best or worse 120hz option for 3DHDTV</span>
<br>
<span>By Jonathan M Osment</span>
<br>UPDATE 3/30/2011: Amazon has removed the 240hz tag from the product title but not the "whats in the box" section. As this 120hz product is no longer being incorrectly advertised as 240hz, I am re-adjusting the rating.<br /><br />WARNING: Possible Deal breaker concerning this TV.<br /><br />NOTICE: As of 3/24/2011, I noticed via the Sony Style website that they state the EX720 is now only 120hz, not this advertised 240hz. I hope this is a typo on Sony's end but if it is not, there is a serious case of false advertisement going on. I was specifically on the market to purchase a 240hz HDTV, as the price tag warrants it, and thus this may change the satisfaction level of this review. Before you purchase this product, make sure you know there may be a case of false information taking place regarding the refresh rate.<br /><br />Update: It is confirmed that the this HDTV is NOT 240hz as advertised. It is only 120hz. The rating has been adjusted purely because it is false marketing and reveals little improvement over previous models which cost much less. One of the main reasons to get a 240hz HDTV for 3D is that you get 120hz per eye as the image flickers back and forth. If the refresh rate of the TV itself is only 120hz, this means you are only getting the 60hz experience when watching 3D. 60hz is what we are trying to get away from.<br /><br />There is absolutely no excuse for false advertising, higher costs for features not present. If you are looking to get a 3D TV, make sure it is absolutely 240hz or else you are just wasting your money. If you want a TV but dont plan on using the 3D features, then this unit is ok but there are cheaper and better alternatives in that case.<br /><br />***<br />Updated - Old Review:<br /><br />The Sony Bravia 40EX720 is a decent 3D HDTV.<br /><br />I was originally on the market for a HDTV in which to use as a computer monitor/gaming screen and after Sony revealed its 2011 lineup at CES 2011, I knew I had to get one.<br /><br />The first thing I can tell you is that this TV is solid. I felt quite satisfied with the build quality (a bit of cheap plastic on the back, but I have yet to find a LED LCD HDTV that didnt have that feeling). Unlike the previous EX series HDTVs, the bevel on the bottom which looks grey in some pictures is actually a dark black. This was actually a downer for me as I kind of liked the grey strip on the bottom as seen in some EX7xx pictures. I love the menu system, it is a modified version of the 2010 menu system. The 2010 line of Bravia HDTVs made use of the Playstation 3 and PSP menu system to the point where they were practically identical. The EX720, and by my guess all the 2011 models, opted out of the PS3/PSP menu design in favor of a more streamlined version. It grows on you and generally I find it much more visually appealing and easy to navigate.<br /><br />The remote is perhaps the best thing this tv has going for it. It has some handy buttons that work better than one would expect. The 3D button on the remote turns the tv into stereoscopic 3D mode, one more press and it turns it off. You can watch anything in 3D as the Bravia will emulate the 3D effect for non-3D content. Other remote buttons include a quick netflix toggle, internet video, Qriocity as well as a very handy HOME button.<br /><br />The internet video works like a charm as well. I managed to watch youtube videos straight from the TV as well as browse online music libraries, though it was a tad sluggish (High Speed Cable).<br /><br />Plugging in a USB drive with some short films on it worked as well. The TV will recognize the USB device and then you can go ahead and access what you wish to watch or listen to from it. There is no demo built into the tv for video, but there is one music track and a few pictures automatically installed on the TV.<br /><br />No dead pixels. Lighting is even across the entire screen. Great black levels. Semi-Glossy screen (the mix between a glossy and matte). Color a bit faded, low bright levels. Certain colors seem washed out, and even at the most vivid settings, the color is a bit lack luster. This may have to do with the back lighting being minimal.<br /><br />The EX720 may not be the best HDTV Sony has to offer for 2011, but for its features and capability... I would say its a competitor for sure.<br /><br />Note: The North American EX720 was assembled in Mexico and the current LCD panels are the same Samsung uses. This may or may not be a problem for some TV buyers.<br /><br />HDTV is NOT 240hz as advertised, but 120hz. In 3D, you will only get a 60hz experience (120hz divided by 2, 60hz per eye for stereoscopic).</p>
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